The core of innovation @MIX2015

Joe and I have given our talk about innovation in mobile design conference MIX 2015 at Taiwan. The content has been updated with more latest E-commerce app design cases.

Published in: Design

The core of innovation @MIX2015 from 伯方 蘇

Transcript

• 1. INNOVATION YAHOO mobile + design THE CORE OF EMPATHY & EXPERIMENT
• 2. Joe Hsia UX Designer Kaba Su UX Designer
• 3. INNOVATION
• 4. 存續 Business viability 可行 Technology feasibility 需求 User desirability innovation
• 5. UXUser eXperience
• 6. UCDUser Centric Design
• 7. Optimization
• 8. Incremental innovation
• 9. the future is now?
• 10. Radical Innovation
• 11. Radical Innovation
• 12. Radical Innovation
• 13. Technology Change Meaning Change
• 14. Radical Innovation
• 15. 2345N1
• 16. 0 2 3 4 5 N 1
• 17. 0 1
• 18. Empathy
• 19. Experiment
• 20. U USER & EMPATHY
• 21. Meaningful innovation start with USERS
• 22. Go out and be Curious
• 23. Walk into their daily lives ,
• 24. Visit their favorite spots
• 25. Collect stories behind objects
• 26. The role of internet in daily lives
• 27. Immerse in the context
• 28. From user data to insights
• 29. Digest insights and form POV
• 30. WHYs ?
• 31. Digest insights and form POV Convenience Community Trust
• 32. APP
• 33. , Are meanings and empathy enough to help us move from 0 to 1 ?
• 34. E EXPERIMENT
• 35. 0 1
• 36. 0 1
• 37. 0 1
• 38. 0 1
• 39. design/build products people love
• 40. What lean startup taught us… fail fast, often and smart,
• 41. fail fast, often and smart, What lean startup taught us…
• 42. What building products at Yahoo is fast, often and smart,learn
• 43. how?
• 44. empathy
• 45. data
• 46. empathy/data hypothesis
• 47. brainstorming/ how might we
• 48. ideation
• 49. storyboarding
• 50. prototyping
• 51. iteration
• 52. iteration empathy/data hypothesis
• 53. empathy/data iteration hypothesis
• 54. experimentempathy/data hypothesis
• 55. good/great ideas aren’t enough
• 56. execution
• 57. S SPACE & CULTURE
• 58. Magic happens when we work at the same SPACE
• 59. The magic field designed for open, transparent and fast communication
• 60. Make it tangible: what you see is what you get
• 61. Find your collaboration tool: ideas can’t wait
• 62. Creative Abrasion Creative Agility Creative Resolution Linda Hill: How to manage for collective creativity
• 63. Innovation leaders understand that their role as leaders is to set the stage, not perform on it Linda Hill: How to manage for collective creativity
• 64. REPEAT R
• 65. U S E R
• 66. RS EINNOVATION U SE
• 67. RS EINNOVATION SPACE & CULTURE USER EXPERIMENT REPEAT
• 68. At Yahoo, innovation is a REPEAT of “starting and staying with USERS”, “giving the team the SPACE to be inspired and ideate”, and “EXPERIMENT over and over again.”
• 69. Innovation is like exploring the sea
• 70. yahoomode.tumblr.com