Saturday, May 2, 2015

#Devices-Everything you need to know about sandblasting nozzle tips

Everything you need to know about sandblasting nozzle tips

http://sandblaster-parts.com| Picking a sandblasting nozzle tip can be a tough decision. Luckily, SandBlaster Parts has this great informative guide!
Published in: Devices & HardwareBusiness



 Transcript

  • 1. The sandblaster nozzle tip is an important piece of the sandblasting unit. Tips are available in a variety of materials with varying durability, and as such, are subject to wear. The tip chosen for a unit is dependent upon the job at hand.
  • 2. The blast nozzle accelerates the air and abrasive as the mixture exits the end of the hose. The nozzle tip dispenses the abrasive and controls the flow. Due to this, they are the quickest-wearing component on a sandblasting unit.
  • 3. CARBIDE TIPS are the most wear resistant. They are expensive but last the longest. They are ideal when using harder abrasives. CERAMIC TIPS are the second most wear resistant and are the most commonly used. They are less expensive than carbide. STEEL TIPS wear out quickly, especially with harder abrasives. They are commonly paired with siphon sandblaster units, which use less pressure.
  • 4. The tip used depends on the job; however, carbide tips are often the most popular. There are three carbide types available: COMPOSITE CARBIDE BORON CARBIDE TUNGSTEN CARBIDE
  • 5. Tip size will determine the size of the compressor needed. A larger diameter hole means more air is needed. As tips wear, the hole will get larger and more air will be used. Additionally, more control is needed to work efficiently.
  • 6. The flow of the abrasive is compacted into a narrow stream at the tip, so the output flow is strong. Tips wear out quickly if the sandblaster has a high abrasive to air ratio. To reduce wear, adjust the valve to lower the ratio. Depending on the grit, another option is using a smaller diameter hose.
  • 7. Wear and tear should be monitored, because a nozzle tip should not exceed approximately 20% wear. This is measured by noting an increase in the diameter. Changing out nozzle tips when needed will decrease sandblast time and increase efficiency.
  • 8. When using a sandblaster, it is important to keep safety in mind. Even if sandblasting equipment is regularly inspected, users must stay alert to potential dangers. Eyes and lungs should be protected from abrasive particles and dust. Ears should be protected from the excessive noise of the equipment.
  • 9. Big A’s Place LLC is your convenient provider for all of your blasting supply needs, including nozzles tips, helmets, hoses, and accessories. Order by phone or online for all of the latest products on the market. Website: http://sandblaster-parts.com Phone: (616) 741-9237
  • 10. Sources • https://www.osha.gov/Publications/OSHA3697.pdf • http://www.toolboxtopics.com/Gen%20Industry/Safety%20C onsideration%20for%20Sand%20Blasting.htm
  • 11. Summary Safety is an important concern when performing any type of sandblasting job. Using the right equipment for the job at all times is essential for the safety and good health of the operator and every other person in the work area.

#Sales-Social Sale

Social Sale

Published in: SalesSocial MediaRetail


 Transcript

  • 1. THE SOCIAL SALE adding value beyond the transaction
  • 2. £ the value of a customer used to be a fairly simple calculation
  • 3. They would buy your product, perhaps tell a friend or two if they were particularly impressed or disappointed. Then they were forgotten, until they walked back into your store
  • 4. NOT EXACTLY A SOCIAL PROCESS...
  • 5. THIS OLD WORLD OF CONSUMERISM HAS CHANGED
  • 6. THE SALE IS NO LONGER THE LIGHT AT THE END OF THE TUNNEL BUT THE BEGINNING OF A ‘SOCIAL’ RELATIONSHIP BETWEEN A BRAND AND CONSUMER
  • 7. It’s an opportunity to engage with consumers in a way that is not only interesting, but also rewarding and exciting
  • 8. SO WHAT EXACTLY IS A SOCIAL SALE?
  • 9. A SOCIAL SALE IS INCREDIBLY SIMPLE
  • 10. A SOCIAL SALE IS A PURCHASE THAT’S SHARED BY A CUSTOMER BECAUSE OF AN INCENTIVE FROM A BRAND, LETTING THAT PERSON’S SOCIAL COMMUNITY KNOW WHAT THEY’VE BOUGHT AND WHEN THEY’VE BOUGHT IT
  • 11. A SOCIAL SALE RAISES AWARENESS AMONGST OTHER POTENTIAL CUSTOMERS WHO THEN HAVE A REASON TO DO THE SAME
  • 12. CONSUMERS IN THEIR HUNDREDS OF THOUSANDS ARE ALREADY DOING IT ACROSS THE COUNTRY
  • 13. SOCIAL SALES ARE A FAMILIAR SIGHT ON E-COM WEBSITES SUCH AS AMAZON
  • 14. SOCIAL SALES ARE ALSO HAPPENING IN THE OFFLINE WORLD
  • 15. THIS EXAMPLE SHOWS THE CONVERSATION ABOUT THE PRODUCT EXTEND BEYOND THE PURCHASE ITSELF
  • 16. BUT FOR THE MOST PART, BRANDS ARE UNAWARE OF IT OR IF THEY ARE, THEY ARE NOT HARNESSING THIS BEHAVIOUR AND MAKING IT WORK FOR FOR THEM
  • 17. THIS IS THE TRICKY PART
  • 18. IT INVOLVES KNOWING HOW TO APPROACH CONSUMERS IN A RELEVANT WAY, WITH A REWARD THAT INCENTIVISES THEM RATHER THAN ANNOYS THEM
  • 19. ADMITTEDLY THIS IS A HARD NUT TO CRACK BUT THAT’S WHERE WE COME IN
  • 20. SO HOW DOES A SOCIAL SALE WORK?
  • 21. WHETHER THEY LIKE TO ADMIT IT OR NOT PEOPLE ARE CURIOUS BY NATURE
  • 22. THEY WANT TO KNOW WHERE THEIR FRIENDS ARE EATING AND DRINKING WHERE THEY HOLIDAY IF THEY’RE MAKING A BIG PURCHASE LIKE A CAR OR HOUSE
  • 23. BUT THIS IS JUST THE START
  • 24. PEOPLE ARE ALSO USING THEIR PHONES TO CHECK INTO VENUES AND LOCATIONS IN THEIR MILLIONS EVERY DAY
  • 25. USERS OF LOCATION BASED SERVICES HAVE NOW REACHED AROUND 3 BILLION WORLDWIDE
  • 26. WHICH MEANS YOU POTENTIALLY HAVE INSTANT ACCESS TO OVER SEVEN BILLION MOBILE SUBSCRIBERS GLOBALLY
  • 27. CONSUMERS HAVE MORE WAYS OF SHARING THEIR EXPERIENCES, MOST SIGNIFICANTLY THROUGH THE RISE OF SOCIAL MEDIA
  • 28. FACEBOOK’S ‘POPULATION’ MAKES IT THE SECOND LARGEST CONTINENT IN THE WORLD
  • 29. WITH TWITTER THE 6TH LARGEST, AND BOTH ARE BUILT AROUND SHARING INFORMATION
  • 30. ADD TO THIS TO THE GROWING POPULARITY OF SMARTPHONES, MEANING MORE CONSUMERS ARE PURCHASING ON THE MOVE WITH OVER ONE BILLION OF THESE SMARTPHONE USERS ACCESSING FACEBOOK VIA THEIR DEVICE
  • 31. THE EXCITING THING ABOUT SOCIAL SALES IS THAT CONSUMERS ARE ALREADY DOING IT IT’S JUST A CASE OF KNOWING WHERE TO LOOK
  • 32. OFTEN, THERE’S NO NEED FOR ANY COUPONS, PRINTOUTS OR PROMOTIONAL CODES
  • 33. IT DEPENDS ON THE BRAND AND THE TARGET CUSTOMER, BUT THE REWARD CAN BE INSTANT RATHER THAN PREMEDITATED
  • 34. THE MAIN REASON TO CARE, HOWEVER, IS THAT IF YOU’RE NOT TAKING STEPS TO MAKE YOUR SALE SOCIAL WHAT YOU HAVE IS A ‘DEAD SALE’…
  • 35. …A TRANSACTION WHERE THE VALUE TO YOUR COMPANY ENDS AT THE POINT OF PURCHASE, WASTING THE OPPORTUNITY TO ENGAGE WITH THOUSANDS OF POTENTIAL CUSTOMERS WITH ONE SIMPLE ACTION
  • 36. WITH THE RECENT LAUNCH OF APPLE PAY AND GOOGLE WALLET, THE ACT OF PAYING AND SHARING COULD BECOME PART OF THE SAME BEHAVIOUR – IF BRANDS CREATED THE INCENTIVE
  • 37. BRANDS HAVE BEEN EXPERIMENTING WITH THE SOCIAL SALE ON VARIOUS SCALES
  • 38. WE’VE PULLED TOGETHER A FEW SECTOR SPECIFIC EXAMPLES OF HOW AND WHY IT COULD WORK
  • 39. ALCOHOL
  • 40. Alcohol brands are consumed in a strong social context: with friends and in pubs or during parties. This creates two very different arenas for sales, including in a bar / restaurant situation and in the supermarket / shop
  • 41. However the moment of consumption is often the same, by-in-large this is a social situation and because of this, drinking moments are naturally those that people share and talk about on social networks, mostly through their smartphones
  • 42. HERE, YOUR SOCIAL SALE COULD BE AS SIMPLE AS A ‘BUY ONE GET ONE FREE’ DEAL ON YOUR FIRST DRINK IF YOU CHECK IN. OR IT COULD BE SOMETHING FAR MORE CREATIVE, LIKE STRONGBOW’S STARTCAP CAMPAIGN
  • 43. Budweiser launched 2 programmes on Facebook ‘Bud Light Birthday’ and ‘Bud for Buds’, so people can hand out and send beer vouchers as gifts for people’s birthdays. All they had to do was show ID and the link on mobile to redeem the offer
  • 44. Carlsberg’s #happybeertime campaign encouraged fans to post on Instagram using the campaign hashtag, the more people posted the longer happy hour lasted
  • 45. EVEN IF THIS SCALE OF ACTIVITY ISN’T WITHIN BUDGET, IT DEMONSTRATES HOW MOBILE TECHNOLOGIES CAN HELP BRANDS TO INSTANTLY REWARD THEIR CUSTOMERS FOR SHARING SOME BRAND CONTENT
  • 46. TRAVEL
  • 47. This isn’t news to travel companies, but it does make it a perfect target for the social sale. while people love sharing the fact that they are going on holiday, they are even more likely to with a reward or incentive
  • 48. Again, a simple way of making the sale social would be an offer of 10% off their next holiday booking in return for a Facebook share - or even something as small as a complimentary drink on arrival at their destination
  • 49. THE USHUAIA IBIZA BEACH HOTEL RFID WRISTBAND IDEA MIGHT BE A COUPLE OF YEARS OLD, BUT IT’S STILL A GREAT EXAMPLE OF HOW A BRAND USED MOBILE TECHNOLOGIES TO MAKE ITS CUSTOMERS SHARE CONTENT THEY CONTROL ON THE GO, INSTANTANEOUSLY
  • 50. The party resort gave some of its hosts an RFID enabled wristband linked to their facebook account and sensors were installed throughout the hotel (pool, bars, restaurants, etc) so that customers could swipe their wristband to upload pictures, update status and check-in
  • 51. GOING ON HOLIDAY IS ONE OF THE FEW TIMES IN THE YEAR THAT YOU GET A BREAK FROM WORK AND TIME TO DO WHATEVER YOU LIKE. THIS MAKES HOLIDAYS ONE OF THE MOST ENJOYABLE PIECES OF CONTENT TO SHARE
  • 52. IN FACT, AIRPORTS ARE THE MOST POPULAR VENUES ON FOURSQUARE AND FACEBOOK PLACES!
  • 53. In 2012, the hotel enabled RFID payments so their customers can pay for drinks by swiping their wristband - it’d have been nice to add a loyalty program here! with the tagline “make your facebook friends jealous”, this campaign helped the Ushuaia Ibiza Beach hotel facebook page to reach the 180,000 fans milestone early 2013
  • 54. This idea would work well with ski resorts, as ski passes are RFID enabled - that’s what the Vail Resorts did with the epicmix platforms
  • 55. Skiers can track their movements and performances by pressing their RFID-enabled ski pass at the top and bottom of slopes, ski lifts, etc. at the end of the day, they get a dashboard with their performances that they can share if they want to
  • 56. AUTOMOTIVE
  • 57. Buying a new car is a big and exciting moment in someone’s life. it’s also a long purchase decision process, so there is more than one opportunity for car manufacturers to push for shares
  • 58. THERE ARE TWO DISTINCT WAYS TO PURCHASE A CAR; EITHER DIRECT FROM THE MANUFACTURER OR SECOND HAND, WHETHER ITS A DEALER OR PRIVATE SALE THESE WOULD HAVE VERY DIFFERENT TACTICS FOR THE SOCIAL SALE
  • 59. AS A CAR IS NOT A FREQUENT PURCHASE, AUTOMOTIVE BRANDS CAN’T OFFER ‘BUY AGAIN’ DISCOUNTS, BUT THEY CAN HELP CUSTOMERS “SHOW THEIR STATUS” BY PROMPTING POST-PURCHASE SHARES. THE INCENTIVES COULD INCLUDE DISCOUNTED SERVICING OR BRAND MERCHANDISE (SUCH AS CAR MATS)
  • 60. You may not think that buying a car on social would be something successful, but Mercedes did just that earlier this year when it celebrated the year of the snake with an 8hr flash sale of a limited edition version of its Smart cars
  • 61. The sale took place via Chinese microblogging and Twitter equivalent, Sina Weibo. those that purchased the car were only asked for a small deposit of 1.5% of the cost of the car to secure it - surely a good tactic to ease the blow of such an ‘impulse’ buy!
  • 62. IT SOLD AN ASTONISHING 666 CARS - THAT’S MORE THAN 1 CAR PER MINUTE AND ACCOUNTED TO 4% OF MERCEDES SMART CAR ANNUAL SALES IN THE LUXURY CAR MARKET AN INCREASING NUMBER OF THOSE PURCHASING ARE OF A YOUNGER GENERATION AND WHERE IS THIS GENERATION SPENDING MOST OF THEIR TIME? SOCIAL MEDIA
  • 63. MAKE AN EVENT, MAKE IT LIMITED AND MAKE IT EXCLUSIVE!
  • 64. RETAIL
  • 65. When it comes to big fmcg brands, loyalty is the name of the game. it can be a crowded market with little differentiators outside of price, this is where rewarding a customer for a purchase comes into its own
  • 66. Birds Eye took the dining experience to a whole new level with a pop-up restaurant. The brand discovered 52% of diners ‘Foodstagram’, and so had their diners pay for meals by taking a photo of it on Instagram and tagging #BirdsEyeInspirations
  • 67. Christmas is fast approaching, so Debenhams embarked on a social selling strategy that turned customers into brand advocates, encouraging them to share special offers with friends in return for rewards
  • 68. I’M SOLD. WHAT NEXT?
  • 69. JUST GET IN TOUCH WITH US. WE’D BE HAPPY TO DISCUSS HOW THE SOCIAL SALE WOULD WORK FOR YOUR BRAND. WE’LL EVEN COME UP WITH SOME SPECIFIC EXAMPLES TO SHOW OFF OUR CREATIVE & STRATEGIC THINKING
  • 70. @wearesocial +442031951700 talktous@wearesocial.net www.wearesocial.net

#Food-What To Eat Before, During and After Your Workout

What To Eat Before, During and After Your Workout

http://www.promaxnutrition.com/ | Promax walks through the nutritional advantages to be aware of when planning or executing your exercise regimen. Optimize your workouts with the high quality nutrients you deserve. Utilizing nutrients while balancing intake can help you achieve your goals of a more healthy and active lifestyle.
Published in: FoodHealth & Medicine


Transcript

  • 1.  Nutrition is as important to the body as gas is to a car. Without proper nutrition our bodies can stall and suffer consequences of mental and physical fatigue.  The nutrition an individual needs is dependent on his/her health, lifestyle and level of activity. To optimize your health and energy, you want to be strategic in how and what you eat to support you the needs and demands of your body.  It is a general rule however that consuming more calories than you expend results in weight gain, while consuming less calories than you expend results in weight loss.
  • 2.  A pre-workout meal should be planned with the purpose that it will fuel your workout. It is meant to sustain energy and endurance as you push hard towards your goals.  A combination of protein and carbohydrates can prepare your body to burn calories efficiently. The intensity of your workout dictates the amount of protein and carbohydrates you may need.  If you are pressed for time, go for a liquid. Tossing your pre-workout snacks into a blender can help you digest and absorb the nutrients your body requires for an optimized workout.
  • 3.  The nutrients in post-workout meals assist in recovering torn muscles, thereby growing bigger and stronger than before.  Protein and Branched Chain Amino Acids (BCAA’s) help repair muscle tissue after strenuous workouts. Aim to eat an easily digestible form of protein, with carbohydrates, after your workout. Be sure to keep fat to a minimum because it slows the uptake and assimilation of the protein and carbs.  Your post-workout meal should be comprised of a good amount of protein and BCAAs. The meal after your workout is the most absorbent meal of your day – take advantage of this.
  • 4.  “Metabolism” is defined as all of the biochemical reactions and processes that occur to keep your body performing to any given demand. It’s important to understand that all of your body’s systems will work best when you ensure good nutrition.  Speeding up your metabolism helps improve your calorie burning capabilities. Aerobic activity burns calories in the short term, while weightlifting increases muscle mass to increase your metabolic rate in the long run.  Proper nutrition helps promote optimal metabolism. Your metabolic rate is a bit mysterious and unique to your body. That being said, improving your lean muscle mass will boost your metabolism, allowing you to burn more calories all day long, even while you’re asleep!
  • 5.  Protein is one of the basic building blocks of muscle recovery and growth. In fact, aside from muscle management, protein helps regulate overall health and well-being, both physically and mentally.  Protein needs are very dependent on your health, lifestyle and activity level. If you are very active and engage in strength training, aim to eat 1-1.5 grams of protein per pound of body weight every day. Be sure to space your protein evenly throughout all of your meals.  The chemicals and amino acids found in protein help optimize brain functions during periods of intense physical activity.
  • 6.  Carbohydrates are necessary to replenish glycogen in your muscles and liver for future energy needs. Your next workout will depend on how well you restock your glycogen levels. Be sure to incorporate carbohydrates in throughout the day and most importantly in your post workout meal or snack.  Both simple and complex carbohydrates are important to your body. Complex carbs are normally digested in pre-workout meals to provide you with sustained energy over a long period of time. Simple carbs are used primarily in post-workout meals for replenishing expended energy.  Glucose is fundamental for physical activity as well as proper organ function. In fact, your diet requires carbohydrates to maintain good health and simple functionality.
  • 7.  Tracking your progress helps you compare and set goals to develop higher fitness goals while you workout. Utilizing smartphones and other technology is also a great way to keep routine and focus during your regimen.  Take some time out to get to know your body and its needs. Try to stick to workouts that you feel naturally inclined to do. Having fun is an important part to keeping your workout innately efficient. Better personalizing your plan can make your exercise a regular award.  Fueling your body with high quality healthy foods is your best investment in your health and fitness. By maintaining a smart nutritional diet, you workouts can be longer, thereby raising the bar for you to grow and have greater control over your body chemistry.
  • 8.  It is very important to take into consideration supplements that are developed to address specific fitness goals. Be attentive to your body’s needs as this will help you choose the perfect workout supplement.  Supplements are beneficial for speeding recovery time by helping your muscles repair more quickly. There are a variety of supplements geared for fitness that help the body make more efficient gains from fitness.  Post-workout supplements are a great way to supply your body with the nutrients it needs in order to take advantage of the crucial 30 to 60 minute window after your workout session, otherwise known as “the golden hour”.
  • 9.  Whether you expend energy as a construction worker, training athlete, or just need energy throughout the day, Promax bars deliver the nutrition you require to stay energized, feel great and help your body recover after activity  Promax bars are a great option for athletes as well as fitness enthusiasts of all levels. The ingredients in Promax bars include high quality protein and a mix of complex and simple carbohydrates to help you get the most out of your physical activity.  You will not find any artificial sweeteners, preservatives, high fructose corn syrup, trans fats, or gelatin in our bars. Promax is all about providing delicious tasting bars to help you optimize your body’s potential and exceed your goals. Visit us online at www.promaxnutrition.com today to learn more.

#Food-Everything you have to know to keep your food fresh longer!

Everything you have to know to keep your food fresh longer!

Listonic shopping list presents:
13 things you should know to fully enjoy your favourite food & make it look fresh, yummy and healthy two times longer.
Check our useful food hacks and make the most of your groceries with Listonic! 
Published in: Food

#Business-The best business slideshare of 2014 for brands and entrepreneurs

The best business slideshare of 2014 for brands and entrepreneurs

http://www.risingabovethenoise.com For business owners, entrepreneurs, startups and brands of all types, the need to innovate and maintain an edge requires VISION. This Slideshare is created by award-winning brand identity designer, rebranding specialist and Fast Company expert blogger David Brier whose presentations have exceeded 570,000 worldwide. Featured in Forbes, INC, Adweek, Fast Company, The New York Times and The Atlantic, David's work is synonymous with rebelling against the status quo to create memorable brands that defy gravity an rise above the noise. Subscribe to his blog at http://www.risingabovethenoise.com
Published in: BusinessTechnology


 Transcript

  • 1. The Best Business Slideshare of 2014 15 Ways to say “Are you effin’ kidding me?” in the most politically acceptable way possible @davidbrier
  • 2. or how to politely ask: “Who died and made you boss?” The Best Business Slideshare of 2014
  • 3. In business, questions are necessary.
  • 4. Let’s be honest: Some are just plain stupid.
  • 5. Let’s be honest: Some are just plain stupid.
  • 6. Like, “What if it fails?”
  • 7. To which the answer is, “What if it doesn’t?”
  • 8. But sometimes, we each need a little more ammo when shortsightedness rears its ugly head
  • 9. The next time somebody tries to shoot down your next innovation, here are 15 actual examples of business shortsightedness you can reference
  • 10. 1. “We don’t like their sound, and guitar music is on the way out.” —Decca Recording Company, rejecting the Beatles, 1962
  • 11. 2. “640K ought to be enough for anybody.” — Bill Gates, 1981
  • 12. 3. “I think there is a world market for maybe five computers.” —Thomas Watson, chairman of IBM, 1943
  • 13. 4. “Who the hell wants to hear actors talk?” — H.M. Warner, Warner Brothers, 1927
  • 14. 5. “A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make.” —Response to Debbi Fields’ idea of starting Mrs. Fields’ Cookies
  • 15. 6. “If I had thought about it, I wouldn’t have done the experiment. The literature was full of examples that said ‘you can’t do this.’ ” —Spencer Silver, on the work that led to the unique adhesives for 3-M “Post-It” Notepads
  • 16. 7. “You want to have consistent and uniform muscle development across all of your muscles? It can’t be done. It’s just a fact of life. You just have to accept inconsistent muscle development as an unalterable condition of weight training.”— Response to Arthur Jones, who solved the “unsolvable” problem by inventing Nautilus
  • 17. 8. “Everything that can be invented has been invented.” —Charles H. Duell, Commissioner, U.S. Office of Patents, 1899 (In 1899, there were 25,527 patents total. Today, there are over 250,000 that impact smartphones alone.)
  • 18. 9. “So we went to Atari and said, ‘Hey, we’ve got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we’ll give it to you. We just want to do it. Pay our salary, we’ll come work for you.’ And they said, ‘No.’ So then we went to Hewlett-Packard, and they said, ‘Hey, we don’t need you. You haven’t got through college yet.’” — Steve Jobs, on attempts to get Atari and HP interested in his and Steve Wozniak’s personal computer
  • 19. 10. “The concept is interesting and well-formed, but in order to earn better than a ‘C,’ the idea must be feasible.” —A Yale University management professor, in response to FedEx founder Fred Smith’s paper proposing reliable overnight delivery service
  • 20. 11. “The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?” —David Sarnoff’s associates, in response to his urging for investment in the radio during the 1920s
  • 21. 12. “There is no reason anyone would want a computer in their home.” —Ken Olson, President, Chairman and Founder of Digital Equipment Corp., 1977
  • 22. 13. “This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” —Western Union internal memo, 1876
  • 23. 14. “But what... is it good for?” —Commenting on the microchip, an engineer at the Advanced Computing Systems Division of IBM, 1968
  • 24. 15. “I have traveled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.” —The editor in charge of business books for Prentice Hall, 1957
  • 25. The lesson? Closed minds are for the birds.
  • 26. ons tati presen other hese on t Click Brier avid ist D ecial d sp y bran b
  • 27. ons tati presen other hese on t Click Brier avid ist D ecial d sp y bran b Is your brand built for growth? Will it rise above the noise? If not, let’s talk.
  • 28. Need help choosing the right target to elevate your brand? Visit and subscribe at RisingAboveTheNoise.com Follow David Brier on twitter: @davidbrier Design, art direction and text by David Brier of DBD International Copyright 2014 DBD International. Excerpted from a Fast Company article. SUBSCRIBE TO GET FREE UPDATES

#Marketing-For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding

For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding


http://www.risingabovethenoise.com Brand specialist and Fast Company blogger takes one of his most popular posts and converted it into an easily referenced piece for all CEOs, marketing personnel, entrepreneurs and brands.
Published in: MarketingBusinessTechnology


Transcript

  • 1. “Cookie cutters are for baking, not branding” and 9 more insights to transform your brand by David Brier
  • 2. A day that goes by without breaking some sacred branding rule is a day your brand has lost TO Rise above the status quo. 1
  • 3. By breaking those rules with insight, intelligence and innovation, you get heard (in a world that's too damn busy to listen).
  • 4. We know there are thousands of ways to solve any problem and that the only valuablesolutionsare the effective ones... 2
  • 5. Doing something ineffective in half the time — or "more efficiently” — isn't progress, but is instead bad business.
  • 6. Socialmedia isn’ta brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard. 3
  • 7. 4 History is filled with inferior productsoutselling superior ones thanks to better branding.
  • 8. Only superior branding has the power to overcome and reverse this. Superior products deserve superior branding.
  • 9. 5Consumers and clients have a first momentwhen they discover a brand.
  • 10. 5Consumers and clients have a first momentwhen they discover a brand. It’s this defining momentthat establishes expectation and perceived value.
  • 11. (Deliveringonthatvalue willdetermine whetheryourcompanythrives ormerelystumblesalong.)
  • 12. 6 People never got passionate about mediocre& average. Thisiswhythereisnoaisleinagroceryordepartmentinastoreor menuonawebsitefor“averagestuff”or“beigeproducts.”
  • 13. Whileconsumersandclientscanfind “bestdeals”or“naturalfoods”or“artisangoods,” onedoesn’tfindanaisleorawebsitemenutabfor “averagestuff”whichexplainsthis: whilevanillaisnecessaryfor theicecreamsundae, it’sthehot fudge weall crave(andtalkabout).
  • 14. 7 Brands that use clichésto promote their brand end up promoting their category, not their brand.
  • 15. 8 Growthandbranddominance iscreatedbyhaving thehighestbrandvalue, not the lowest price tag. Onecanalwayssellsomethingbyofferingthelowestprice.
  • 16. pricedoesnotcreateloyaltytoyourbrand. Neverdidandneverwill. Itonlycreates"loyalty"tothat price point. Assoonasyourcustomer isofferedabetterprice,heorshewilljumpship,leavingyoulike ascornedloverinthemiddleofthenight.
  • 17. 9 Brands are built on either reruns or coming attractions.
  • 18. The future has no road map while the past clearly does. Creatingabrandthatblazesnewtrailscansometimesbebumpy butwillalsoallowyoutobethefirsttodiscoversomethingnew, somethingmeaningfulandsomethingthatmakesothersask, “Why didn’t we think of that?”
  • 19. Design, copy and art direction: David Brier use these 9 points to outsmart, outperform and outmaneuver your competition follow him on twitter here: David Brier
  • 20. “cookiecuttersareforbaking,not branding”copyright:davidbrier learnmoreabout brandinghere: risingabovethenoise.com