Thursday, June 4, 2015

20+ Tradeshow Trends For 2014 & Beyond

20+ Tradeshow Trends For 2014 & Beyond

20+ trends for the tradeshow and exhibitions industry for 2014 and beyond
Published in: MarketingEducationTechnology

Transcript

  • 1. Photo by rpongsaj - Creative Commons Attribution License http://www.flickr.com/photos/15131913@N00 Created with Haiku Deck
  • 2. Photo by crol373 - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/13541271@N00 Created with Haiku Deck

15 Seismic Conference & Attendance Predictions

15 Seismic Conference & Attendance Predictions

Well, at least is should experience some change. Especially if it’s a healthy and growing conference.

Yet some conference organizers—those that keep their finger on the intersection of society, their profession and their customers’ industry—sense that they are in the midst of radical change. It’s the kind that only happens every few decades.
Published in: Marketing

 Transcript

  • 1. Photo by wcn247 - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/35264349@N02 Created with Haiku Deck
  • 2. Photo by Andreas-photography - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/19367634@N05 Created with Haiku Deck

SurveyMonkey Audience Claims Test-Apple Watch

SurveyMonkey Audience Claims Test-Apple Watch

SurveyMonkey Audience analyzed marketing claims on the new Apple Watch. See the insights we discovered about what different consumer groups want in a smartwatch.

 Transcript

  • 1. How to Develop Winning Marketing ClaimsA Case Study on the Apple Watch™
  • 2. 22 Summary What you’ll learn in this guide We’ll show you how to use surveys to test marketing claims by taking the guesswork out of your big decisions. Our guide includes: •• Tips for getting key metrics •• Best practices on writing claims testing surveys •• A real-world example of how our claims testing framework can be applied to your brand Apple Watch™ marketing claim key findings •• We compared two of Apple’s® marketing claims on the Apple Watch™ against each other: oo We found that the claim with a style and personal preference focus scored higher in clarity, a key metric. •• Identifying what resonates with a target market allows for more targeted advertising and potentially higher likeability and purchase intent: oo Taking a further look, we were able to segment the market into two distinct groups—early adopters and those who wait to purchase new products. •• The differences for early adopters, Apple’s® target market, and later stage adopters, were significant: oo Early adopters found the claim with a style and personal preference focus more convincing, unique, and memorable. oo They also listed text messaging as the most important for a smart- watch to have, significantly higher than any apps their later adopter counterparts listed. Created by and for the use of SurveyMonkey Audience. This study was not commissioned by Apple® or the other companies measured in the study.
  • 3. 33 Table of Contents Marketing Claims Testing Overview 5 Market Segmentation16 Taking It to the Next Level19 The Smartwatch Category9 12 Apple Watch™ Study: Marketing Claims Test
  • 4. 44 Methodology What? SurveyMonkey Audience fielded a Marketing Claim Test study on two Apple® marketing claims to demonstrate how to successfully test marketing claims. How? The survey was fielded through the SurveyMonkey panel. Respondents represented the general U.S. population. A total sample size of 417 was used for this study. When? We fielded the survey from 5/1/15–5/4/15.

The future of payments in Australia - Cuscal

The future of payments in Australia - Cuscal

Nathan Churchward, Cuscal's Senior Payments Product Manager, gave this presentation recently at an Insight event in Victoria.

It details current forces which are changing Australia's payments industry. It also includes a more detailed look at the New Payments Platform, including how it will work and the changes it will bring to the industry.
Published in: Economy & Finance

Transcript

  • 1. Cuscal Limited, 2015 VIC/TAS INSIGHT SEMINAR 2015 THE FUTURE OF PAYMENTS Nathan Churchward, Cuscal
  • 2. Cuscal Limited, 2015 INTRODUCING CUSCAL 1 Our purpose To make payments easy, accessible and secure Our vision To be Australia’s payments leader: empowering our clients, as stakeholders in our platform, to achieve their goals
  • 3. Cuscal Limited, 2015 CUSCAL BY THE NUMBERS 2 5.5 million cards under management >100 clients 1/3Australia’s ATMs 14%Australia’s EFT transactions 1stcommercial HCE launch 140 million Direct Entry and BPAY transactions p/a
  • 4. Cuscal Limited, 2015 The forces changing payments in Australia PAGE 3 How the NPP will change payments How the industry is getting ready for NPP What’s next?
  • 5. Cuscal Limited, 2015 THE FORCES CHANGING PAYMENTS IN AUSTRALIA EXPLORING FOUR KEY TRENDS PAGE 4
  • 6. Cuscal Limited, 2015 Innovative new offers by competitors Increase revenues from innovative new offers and business models Margin compression Increased revenues from new products, distinctive digital sales and using data to cross-sell Lower operational costs from automation/digitalisation and transaction migration Increased operational risk TOTAL TOTAL Source: McKinsey analysis PAGE 5 TREND #1 Digital transformation in banking Potential threats Potential opportunities +5 +10 +30 +45 -13 -16 -6 -35
  • 7. Cuscal Limited, 2015 TREND #1 Digital transformation in banking MOBILE BANKING AND PAYMENTS COMBINED 6
  • 8. Cuscal Limited, 2015 PIN change Screen customisation and targeted messaging Enhanced deposit capability Cardless withdrawals TREND # 1 Digital transformation in banking DON’T DISCOUNT THE TRUSTY ATM 7 PIN change Screen customisation and targeted messaging Enhanced deposits for cash and cheques Cardless withdrawals Digital self-service and branch automation capabilities to improve customer experience while reducing service delivery costs
  • 9. Cuscal Limited, 2015 TREND #2 Increasing volume of non-cash transactions Growth in debit cards shows positive use of bank account balance for digital purchases. Source: RBA’s 2014 report ‘The Changing Way We Pay’. PAGE 8 When their bank account can be accessed conveniently, customers are happy to use their own funds. Non-cash transactions per capita in Australia

Survey results: Financial Executive Compensation 2015

Survey results: Financial Executive Compensation 2015

Ensuring your top financial executives’ compensation package is competitive is a critical component of any successful compensation program. Learn how to attract and retain top talent across all organizations.

Transcript

  • 1. Financial Executives Survey 2015 Private and public company execs earn more as economy improves
  • 2. Survey highlights 1. Average 2015 salary increase at private companies: 4.4% (3.3% in 2014) 2. Average 2015 salary increase at public companies: 3.9% (3.4% in 2014) 3. Overall marketplace salary increase in 2015: 3% (flat) 2
  • 3. What do salary results show? Finance and accounting execs are highly valued: They help achieve M&A and other opportunities. They effectively manage assets to improve operations. They position companies for sensible expansion. 3 INTRODUCTION
  • 4. As competition for top finance execs has increased… … An effective comp and benefits package is essential 84% of respondents have defined-contribution plan 22% have defined benefit plan Employers pay an average 72% of health insurance 4 What are the perks?
  • 5. Other findings 86% of public company and 35% of private company respondents receive stock-based incentive compensation. The most popular perks were: cell phone-related (81%), car (19%), paid parking (17%) and health/fitness club dues (12%). Most common sign-on bonus was cash (52%), as opposed to equity. 5
  • 6. Portrait of a CFO • Median base salary: $262,000 public; $195,000 private • Median annual bonus: $120,000 public; $55,000 private • Total compensation (salary, bonus, long- term comp, all-benefits value): $611,000 public; $300,000 private 6
  • 7. Portrait of a corporate controller • Median base salary: $191,000 public; $130,000 private • Median annual bonus: $49,500 public; $22,000 private • Total compensation (salary, bonus, long- term comp, all-benefits value): $328,120 public; $166,500 private 7
  • 8. Portrait of a VP of finance • Median base salary: $202,000 public; $180,000 private • Median annual bonus: $50,000 public; $56,800 private • Total compensation (salary, bonus, long-term comp, all-benefits value): $479,000 public; $255,000 private 8 4. SELECTION
  • 9. View other survey findings The entire Financial Executive Compensation Survey 2015 is right here. 9

10 Best Oil Stocks by Oil Reserves

10 Best Oil Stocks by Oil Reserves

These oil stocks have the cheapest oil reserves in the industry.
Published in: Economy & Finance

Transcript

  • 1. 10 Best Oil Stocks by Oil Reserves Source: ConocoPhillips
  • 2. Cheap Oil Using data from S&P Capital IQ, I've uncovered the 10 oil stocks that have the lowest enterprise value-to- proved oil reserves. In each case, an investor can buy an oil stock that is selling at a price that values its proved oil reserves for $20 per barrel or less. Even better, the company’s natural gas reserves are thrown in at no additional cost.
  • 3. ConocoPhillips (NYSE: COP) • Total Enterprise Value: $98.6 Billion • Proved Oil Reserves: 4.8 Billion Barrels EV-to-Proved Oil Reserves: $20.66 per barrel
  • 4. Oasis Petroleum (NYSE: OAS) • Total Enterprise Value: $4.7 Billion • Proved Oil Reserves: 235.4 Million Barrels EV-to-Proved Oil Reserves: $19.93 per barrel
  • 5. Whiting Petroleum (NYSE: WLL) • Total Enterprise Value: $11.8 Billion • Proved Oil Reserves: 643.6 Million Barrels EV-to-Proved Oil Reserves: $18.27 per barrel
  • 6. Denbury Resources (NYSE: DNR) • Total Enterprise Value: $6.1 Billion • Proved Oil Reserves: 362.3 Million Barrels EV-to-Proved Oil Reserves: $16.93 per barrel

Wednesday, June 3, 2015

What Is The Innovation Lab And How Will It Work? #bromfordlab

What Is The Innovation Lab And How Will It Work? #bromfordlab

The Bromford Innovation Lab is launched and recruiting exclusively by social media. 

Please read my blog www.paulbromford.wordpress.com for details

Should corporates have a startup garage?

Should corporates have a startup garage?

At idealabs we believe that there's a new innovation era coming, where big corporations and startups blend. We dive into the corporate innovation boom, showing you some examples of big corporations working together with startups.
Published in: BusinessTechnology

Transcript

  • 1. Hi we are idealabs!We are an entrepreneurialHUB located in the center ofAntwerp. We promoteentrepreneurship by insipiring,educating and engaging. Weaccelerate startups and helpthem grow. Creatingentrepreneurs!
  • 2. All sorts ofEntrepreneursStartup FoundersInterpreneursIntrapreneursThoseintrapreneursseem to be hot!
  • 3. Contents of this presentationIs there a corporate innovation boom?We believe that there’s a new innovationera coming for big companies, with a newset of rulesExample of a intrapreneurialbootcamp within a big corporationExamples of new innovation efforts ofcorporates
  • 4. “The popular perception is thatmost corporations are just toobig and deliberate to producegame-changing inventions”
  • 5. ‣ The focus of an establishedfirm is to execute an existingbusiness model.‣ Discovering a new businessmodel is inherently risky.‣ People who are best suited tosearch for new businessmodels usually are not thesame managers who succeedat running existing businessunitsBig Companies can’tinnovateNew innovation Era?
  • 6. Positive Trends for BigCorporations‣ Increasing ease anddecreasing cost of innovation‣ Companies are embracingopen innovation‣ Companies are integratingentrepreneurial behaviors‣ Creating business modelsthat tap big companiesunique strengthsNew innovation Era!

Does your business need an Innovation Lab?

Does your business need an Innovation Lab?

Should your organisation consider a formalised approach for innovation? And should it commit to an Innovation Lab approach?

Originally presented at the Chartered Institute of Housing Annual Conference in Manchester, England. 
Published in: BusinessTechnology

 Transcript

  • 1. Do Housing Associations need Innovation Labs? Paul Taylor @paulbromford Innovation Coach
  • 2. Don’t get involved in delivery Keep It Simple Stupid Create prototypes that are safe to fail Embed a culture of innovation Our learning - The best innovation functions:
  • 3. The Innovation Lab is a creative space that tests concepts and ideas before they become projects. The Lab uses the principles of Open Innovation. the practice of merging your internal assets and resources with those outside your organisation `The Lab is hosted by Bromford and will contain Bromford colleagues and customers – it will also work with Universities, Think Tanks, and Entrepreneurs
  • 4. It’s a network not a team We want our innovation work out in the open. Anyone can pop in and see what we are working on. It’ll have a lot of visuals – from drawings on walls to actual models people can have a look at and play with. . . We want to be able to help colleagues “green-house“ ideas and turn them into practical models and business solutions. We also want to be able to host visitors who could help Bromford solve big problems that need fixing.
  • 5. Incremental These are small easily achieved, but often significant “new and improved” ways of doing things This work would account for about 30% of the Labs time.
  • 6. Colleague Check In – Claiming expenses/Lone Worker Safety eliminated through development of mobile app
  • 7. Breakthrough This is a truly meaningful change in the way we do business This work will be approximately 50% of Lab time
  • 8. Open Source Communities: Using software and simple applications such as the Wikihouse model and WikiCommunity to allow customers to start developing and creating
  • 9. Transformational We are inventing something completely new The Lab would never spend more than 20% of time on these due to the low conversion rate.
  • 10. The £500 Primark home Disposable living
  • 11. Do Housing Associations need Innovation Labs? Paul Taylor @paulbromford Innovation Coach

Hacking design: the pop-up manufacturing

Hacking design: the pop-up manufacturing

How cool would be a product designed by you and crafted everywhere by local makers, without factories and logistics?
In this presentation we briefly recap the Slowd's history and show you how to hack the whole design product chain.
Published in: TechnologyDesignBusiness

Transcript

  • 1. hacking design: the pop-up manufacturing october 6th 2013
  • 2. 1. how we make 2. why to change 3. how to do
  • 3. about the chain
  • 4. “Ikea Admits Forced Labor Was Used in 1980s” The New York Times, November 16, 2012
  • 5. costs!
  • 6. (yes, we are that smart!)
  • 7. produce less produce better
  • 8. about design
  • 9. € 200,000 (yes, thousands!) € 20
  • 10. product designers
  • 11. un-branding
  • 12. what we have what we need a few designer brand brand brand more designers little companies more products
  • 13. unsustainable chain democracy opportunities
  • 14. so, what to do?
  • 15. reset clichés
  • 16. artisans

Beyond Openness - Open Design Shared Creativity

Beyond Openness - Open Design Shared Creativity

This presentation was given as the Opening Keynote of Open Design / Shared Creativity Festival DAY 2 - In Barcelona on July the1st 2014

What does it mean today to be open, from a more holistic point of view: overcoming the open for the sake of openness approach towards a more pragmatic one, focused on meaning and impact. Beyond openness, there’s a lot of things one can do to make an open project really successful. The session will seek to define how design thinking and social entrepreneurship can help create real world stakeholders involvement – such as with public entities, corporates and communities – shape impact and inject meaning into initiatives. 
Published in: Technology

Connections Fuel Creativity by U Tin Zan Kyaw

Connections Fuel Creativity by U Tin Zan Kyaw


 Transcript

  • 1. THE SECRETE TO CREATIVITY / INTELLIGENCE / SCIENTIFIC THINKING!!!! CONNECTIONS FUEL CREATIVITY Experiences Known See Listen Reach Feelings Emotions Understand Knowledge CREATIVITY
  • 2. BEING ABLE TO MAKE CONNECTIONS CONNECTIONS FUEL CREATIVITY
  • 3. CONNECTING STONES CONNECTIONS FUEL CREATIVITY
  • 4. CONNECTIONS FUEL CREATIVITY: NOTHING IS ORIGINAL CONNECTIONS FUEL CREATIVITY Whenever Talking about Creativity Not Surprised to Find Connections Before. Wired
  • 5. CREATIVITY IS JUST CONNECTING THING. CONNECTIONS FUEL CREATIVITY Steve Jobs
  • 6. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. Think and create together new product and services Clients, users and company staff
  • 7. CONNECTIONS FUEL CREATIVITY Able to connect experiences they’ve had and synthesize new things.
  • 8. ABLE TO DO THAT WAS THAT THEY’VE HAD MORE EXPERIENCES or they have thought more about their experiences than other people. o Acceptance o Approval o Appreciate o Real Thing o Real Fact o Real Scence
  • 9. Every artist gets asked the question, “ WHERE DO YOU GET YOUR IDEAS?” The honest artist answers, “I steal them.” CONNECTIONS FUEL CREATIVITY

Through the Lens of an iPhone: Portland, Oregon

Through the Lens of an iPhone: Portland, Oregon

The following photos were entirely taken and processed by me with an iPhone. See more:http://paulgordonbrown.com/category/iphoneography/
iPhoneography is the art of creating photos with an Apple iPhone. This is a style of mobile photography that differs from all other forms of digital photography in that images are both shot and processed on the iOS device.
Published in: Art & Photos

Transcript

  • 1. through the lens of an iPhone PORTLAND
  • 2. iPhoneography is the art of creating photos with an Apple iPhone. This is a style of mobile photography that differs from all other forms of digital photography in that images are both shot and processed on the iOS device. iPhoneography
  • 3. @paulgordonbrown www.paulgordonbrown.com paulgordonbrown@gmail.com Paul Gordon Brown

Towards A Digital College Student Development Theory

Towards A Digital College Student Development Theory

The following presentation was developed as a part of my SAspeaks talk at the 2015 Annual Convention of NASPA-Student Affairs Administrators in Higher Education. IT is based in my doctoral research on how student development might look different in digital and hybridized spaces.
http://paulgordonbrown.com
Published in: Education

 Transcript

  • 1. Towards A Digital College Student Development Theory by Paul Gordon Brown Image from NASA
  • 2. Towards A Digital College Student Development Theory by Paul Gordon Brown Image from NASA
  • 3. Image from NASAImage from Facebook Towards A Digital College Student Development Theory by Paul Gordon Brown
  • 4. CHA NGE
  • 5. (Turkle, 2004, para 6) “I want to study not only what the computer is doing for us, but what it is doing to us.” - Turkle @paulgordonbrown
  • 6. My Research @paulgordonbrown
  • 7. DIGITAL IDENTITY ? @paulgordonbrown
  • 8. confusion there’s a lot of with this word… @paulgordonbrown
  • 9. “Many student affairs professionals use the term digital identity development to refer to online professional self- presentation; however, it is important to tease apart the differences between using social media as part of the exploration and development of identity and using social media to present oneself in a certain way.” (Junco, 2014, p. 257) @paulgordonbrown
  • 10. Self Presentation Developmental Process @paulgordonbrown
  • 11. Psychological Process conflated with a @paulgordonbrown
  • 12. in here today we’ll be talking about what’s going on @paulgordonbrown
  • 13. research What does the say? @paulgordonbrown
  • 14. nothing. There has been little to no qualitative research focusing on the influence of digital and social media on student development.